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Decentralised Finance, Here be Dragons, Adventure, Pushing Boundaries, Exploration, DeFi, World Map
Here be dragons

Decentralised finance

Monetary revolution

There is no inherent value in money

Money’s value rest solely on recognition given to it by a community in its willingness to exchange it for goods or services. This is particularly true since the onset of Fiat (removal of gold peg).

Remove sufficient communal recognition and the value of money free-falls (hyperinflation); equally, garner enough recognitionand value is created (Bitcoin).


Last bastion

Future of France Finance.

The financial industry is the last of the ‘Digital New World’ yet to be radically overhauled by the Internet.

REmove intermediaries & Reduce friction

  • Transport
  • Communication
  • Retail
  • Television, media
  • Banking & finance
  • Uber
  • WhatsAppZoom
  • Amazon
  • NetflixInstagramYouTube
  • Ethereum, ETH, defi

Cryptographically-proved public blockchains (crypto) will be the infrastructure of the new financial order, replacing middlemen with middleware: it is iOS/Android to smartphones, Uber to public transport, YouTube to television, WhatsApp and Zoom to the telephone; it is akin to English language to global commerce. This is Decentralized Finance (DeFi).

Middleware, middleman, disrupt incumbent, innovation, technology, no gatekeeping

Open access

New financial order

DeFi takes the basic premise of Bitcoin — digital money — and expands on it, creating an entire digital alternative to Wall Street, but without all the associated costs (think office towers, trading floors, banker salaries). This has the potential to create more open, free, and fair financial markets that are accessible to anyone with an internet connection.”

— Coinbase, 2022

How do Millennials and Gen-Z feel about the banking system?


Paul Bearer, ded, millenials, gen-z, The Undertaker
William Alvin Moody, best known for his performance as ‘Paul Bearer’, the manager for the WWE wrestler ‘The Undertaker’ holds an urn (the source of the wrestler’s powers).

Ownership revolution

Direct ownership is the new norm

Smart contract blockchains (e.g. Ethereum, Solana) allow for the verification of property rights to be carried out on their networks — property rights can be verified without a trusted third party). This is the final frontier of the Internet revolution: people can now authenticate ownership by digitally ‘signing their wallets’ and no longer have to rely on the witness of expensive third parties or fragile paperwork.

NFTs, direct ownership, crypto, blockchain, share